Tuesday, September 26, 2006
If you find it difficult to think about the whole problem, take a less global approach. Try focusing on one part at a time. Identify each part as a sub-problem. This makes your challenge easier to handle. Imagine trying to find an address, knowing that it was somewhere in Montreal. If you knew it was west of Old Montreal, it would be easier to find. If someone told you it was within walking distance of the Hotel Bonaventure, it would be still easier to find. So it is with challenges. The more specifically you define your challenge, the easier it is to generate ideas. Ask who, what, where, when, why and how.
WHO helps you identify individuals and groups, who might be involved in your challenge, have specific stregths or resources or access to useful information, and who might gain from a resolution of the problem.
WHAT helps identify all the things involved in the situation: the requirements, difficulties involved, rewards, and advantages and disadvantages of formulating a resolution.
WHERE considers places, locations, and focal points of the problem(s).
WHEN probes the schedules, dates, and timeliness of the situation.
WHY helps you reach an understanding of your basic objective.
HOW helps you recognize how the situation developed, actions that may have been attempted or are now occuring, and steps that might be taken.
Defining your problem or project as specifically as you can helps Creative Consultants identify the most imprtant part or parts of the problem/project and the boundaries.