Saturday, July 08, 2006


Looking for Genius- Another Da Vinci Code

Leonardo Da Vinci believed that to gain knowledge about the fom of a problem, you began by learning how to restructure it to see it in many different ways. He felt the first way he looked at a problem was too biased toward his usual way of seeing things. He would look at his problem from one perspective and move to another one and still aother. With each view, his understanding would deepen, and he would begin to understand the essence of the problem. Leonardo called this thinking saper vedere or "knowing how to see".

Genius often comes from finding a new perspective. Einstein's theory of relativity is, in essence, a description of the interaction between different perspectives. Freud would "reframe" something to transform its meaning by putting it into a different context from how it had been previously percieved. For example, by reframing the unconscious as a part of the mind that was "infantile", Freud began to help his patients change the way they thought about and reacted to thier own behaviour.

This is a strategy that can be adopted by the Creative Consultant. It is a way of viewing a project or problem that I harp on all the time. Namely, start looking at more than one way to solve it. My first Creative Pop in The Secret Creator Within- 23 Ways To Awaken Your Creative Genius concerns this ability. It is more than essential. True innovation and discovery can't begin without an attempt , over and over again, to place the problem in front of you so it may be viewed from all its divergent perpectives.

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