Monday, May 01, 2006


An Inner Conversation

If you've been following along you are now sure that gathering MANY ideas is a valuable thing for the Creative Consultant to attempt. But how is this done?

Let's listen in to an inner conversation which can and should take place as your CQ ("Creativity Quotient") increases:

" OK that's one good idea. What else could I do?"

"What other solutions besides these two are available?"

"Let me throw it to my subconsious mind and go out to eat lunch-- by the time I'm finished eating it will deliver me at least two more ways to tackle this."

"I think I'll jot them down--- they're starting to come so fast!"

"What if I did the opposite of the very first idea?"

"What else could be done with the second idea if I only changed a small thing about it? Gee, this list shows I have six ideas now."

"What if I combined all six ideas to create one big concept?"

"There, now let's consider the silliest idea I could attach to this. WOW! That's so far out. But I'll add it to the list and not judge anything that I come up with. I'm just starting this process and I have eight ideas."

"Let me put one of the ideas past someone I trust--- bounce it off of them. Oh! They made a new angle I can use. Up to nine now."

"I'll just jot down anything, no matter how relevant--- a kind of shopping list of all things I can maybe use.

"OK... I'll sleep on it all tonight. Let it roll around the universe while I sleep and see what it brings me in my dreams and when I awaken."

"Oh, man! It's 3 a.m.---but this is the best idea yet! I have to jot this down."

The next morning you wake up and look at your notebook. You have twelve ideas. TWELVE! And you know there are always more where those came from.

Creative Pop: Einstein was once asked what was the difference between him and the average person. He said if you asked the average person to find a needle in a hastack, the person would stop when he or she found the needle. He, on the otherhand, would tear through the entire haystack looking for ALL of the posible needles.

Next: The Creator Goes To Work!

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